So who’s going to buy an iPad?
Research group YouGov has released some interesting stats [PDF] relating to iPad awareness and interest:
When shown a picture of the product and asked if they had heard about it 70% of British respondents said they had, compared to 64% in USA, 63% in Germany, 60% in Denmark and 53% in the Middle East.
Middle East respondents were most likely to buy the iPad, with 58% of respondents stating they would definitely or probably buy the iPad [NB: the survey also shows a high proportion of Middle Easterners grossly overestimated its features and would only be willing to pay a third of the RRP], compared to 17% in Germany,13% in the USA and only 7% in Denmark and the UK.
Make of that what you will. I don’t have a point of reference, so I’m not sure if this is high or low. I’m actually more interested in how many people have heard of it — 64% of Americans may sound reasonable, but that sounds a bit low for an online-only survey.
(via The Bookseller.)
